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Web hosting, sometimes known as site hosting, is an essential service that must be sought out by any individual or company wishing to secure a presence on the Web. Anyone wishing to make information publicly available over the Internet will need to have that content located and stored on an Internet connected computer. These computers are usually owned maintained and serviced by a specialist company, known as a host. They serve up content to a particular location on the World Wide Web (usually a specified URL), and are referred to in broad terms as commercial Web servers.

A server can simultaneously host content for a very large number of basic Web sites, while larger Web sites and corporate concerns use a more secure, flexible and more reliable dedicated computer reserved entirely for that customer's site contents.

Hosting companies can generally provide far quicker connections to the Internet than individuals, because they boast carrier class direct links, normally beyond the budget of the average user.

Although it isn't their core business, the majority of modern ISPs can also now offer space for a small site, hosted at one of their facilities. These services, though basic and limited, are generally free, and can prove to be a very useful stop-gap during that transitionary stage when changing from being an occasional Internet browser to becoming a true content builder.